Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series) - Softcover

French, Garrett; Ward, Eric

Softcover

ISBN 10: 1599186489 ISBN 13: 9781599186481

Verlag: Entrepreneur Press, 2020

Inhaltsangabe

Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

• Execute a link audit and competitor analysis
• Develop a structured, long-term link-building strategy
• Identify and approach quality, top-ranking websites with a value proposition
• Differentiate links for traffic from links for ranking
• Keep on the right side of search engine guidelines

Über diesen Titel

Über die Autorin bzw. den Autor

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information. He currently resides in Louisville, KY.

This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.
—Britney Muller, senior SEO scientist, Moz

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

• Execute a link audit and competitor analysis
• Develop a structured, long-term link-building strategy
• Identify and approach quality, top-ranking websites with a value proposition
• Differentiate links for traffic from links for ranking
• Keep on the right side of search engine guidelines

Details zur Ausgabe

• Verlag: Entrepreneur Press
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1599186489
• ISBN 13: 9781599186481
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 260
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar