Verwandte Artikel zu Getting Started with Conjoint Analysis (4th Edition)
Inhaltsangabe
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Getting Started with Conjoint Analysis (4th Edition)
Foto des Verkäufers
Getting Started with Conjoint Analysis (4th Edition)
Verlag:
Research Publishers LLC, 2020
ISBN 10: 1601471157
ISBN 13: 9781601471154
Gebraucht
Softcover
Anbieter: Vive Liber Books, Somers, CT, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Good condition USED book. Pages are clean with normal wear. May have limited markings inside from previous owner. Bestandsnummer des Verkäufers VLM.1C0D
Gebraucht kaufen
EUR 123,45
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar