Verwandte Artikel zu Value Acceleration: The Secrets to Building an Unbeatable...

Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage - Hardcover

Gooze, Mitchell; Mroz, Ralph

 
9781601940049: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Hardcover
ISBN 10: 1601940041 ISBN 13: 9781601940049
Verlag: ELEVATE, 2007

Inhaltsangabe

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
ELEVATE
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1601940041
ISBN 13 
9781601940049
Einband
Gebundene Ausgabe
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar