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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing) - Softcover
Inhaltsangabe
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.
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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.
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- VerlagNow Publishers Inc
- Erscheinungsdatum2011
- ISBN 10 1601985002
- ISBN 13 9781601985002
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten80
- Kontakt zum HerstellerNicht verfügbar
EUR 119,86
EUR 29,69 für den Versand von Vereinigtes Königreich nach Deutschland
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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends(r) in Marketing)
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Good. Good. book. Bestandsnummer des Verkäufers ERICA82916019850023
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