Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing) - Softcover

Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C.

 
9781601985002: Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing)
Softcover
ISBN 10: 1601985002 ISBN 13: 9781601985002
Verlag: NEW PUBL INC, 2011

Inhaltsangabe

Loyalty Programs provides an overview of extant research on loyalty programs, derive generalizations on the effectiveness and best design of loyalty programs, and highlight avenues for further research. It supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge.

In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
NEW PUBL INC
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1601985002
ISBN 13 
9781601985002
Einband
Taschenbuch
Anzahl der Seiten
70
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Verantwortliche Person
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