Verwandte Artikel zu Buying in: The Secret Dialogue Between What We Buy...
Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
Book by Rob Walker
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas:
"The most trenchant psychoanalyst of our consumer selves is Rob Walker. Buying In is a fresh and fascinating exploration of the places where material culture and identity intersect." -- Michael Pollan
"Buying In has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young freely and willingly co-opt the brands, with most companies being clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read." -- Po Bronson
Reseña del editor:
"Buying In has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young freely and willingly co-opt the brands, with most companies being clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read." -- Po Bronson
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. Simultaneous.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagBLACKSTONE PUB
- Erscheinungsdatum2008
- ISBN 10 160283430X
- ISBN 13 9781602834309
- EinbandCD de audio
- Anzahl der Seiten8
- Bewertung
Neu kaufen
Mehr zu diesem Angebot erfahren
EUR 3,69
Versand:
EUR 4,04
Innerhalb der USA
Beste Suchergebnisse bei AbeBooks
Beispielbild für diese ISBN
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Anbieter:
Bewertung
Buchbeschreibung Audio Book (CD). Zustand: New. AUDIO CD SET; NEW in original wrap, shipping weight is 8 ounces; measures 5.8 by 5.2 by .8 inches; Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Bestandsnummer des Verkäufers 19380
Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren
Neu kaufen
EUR 3,69
Währung umrechnen