Scientific Advertising: Principles of Measurable Marketing and Direct Advertising - Softcover

Hopkins, Claude C.

Softcover

ISBN 10: 1604599650 ISBN 13: 9781604599657

Verlag: Sublime Books, 2010

Inhaltsangabe

A foundational work on advertising grounded in measurable results, disciplined testing, and practical method. In Scientific Advertising, Claude C. Hopkins sets out a system in which promotional efforts are treated as experiments, subject to verification through response, cost, and outcome. The text proceeds through a series of principles drawn from direct experience, emphasising clarity of message, controlled testing, and the elimination of guesswork. Hopkins argues that effective advertising depends not on speculation but on observable results, with each campaign evaluated according to its demonstrable performance. The work maintains a consistent focus on method, presenting advertising as a structured process rather than an intuitive art. Long regarded as a central text in the development of modern advertising practice, Scientific Advertising continues to be read for its emphasis on accountability, precision, and repeatable strategy. It remains relevant to readers interested in marketing, business communication, and the application of systematic thinking to commercial activity.

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Über die Autorin bzw. den Autor

Claude C. Hopkins (1866-1932) was an American advertising pioneer whose work helped shape modern marketing practices. Known for his emphasis on testing, measurable results, and disciplined methodology, Hopkins played a key role in the development of direct response advertising. His writings continue to influence marketing, copywriting, and business strategy.

Details zur Ausgabe

• Verlag: Sublime Books
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1604599650
• ISBN 13: 9781604599657
• Einband: Taschenbuch
• Anzahl der Seiten: 70
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland