Infinite Possibility: Creating Customer Value on the Digital Frontier (AGENCY/DISTRIBUTED) - Hardcover

Pine II, B. Joseph; Korn, Kim C.

Hardcover

ISBN 10: 160509563X ISBN 13: 9781605095639

Verlag: Berrett-Koehler Publishers, 2011

Inhaltsangabe

Book by Pine B Joseph Korn Kim C

Über diesen Titel

Críticas:

"Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow's dreams will prosper. Infinite Possibility will be to digital experience design what Columbus's voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination."
--Bob Rogers, founder, BRC Imagination Arts

"This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want."
--Gary Shapiro, President and CEO, Consumer Electronics Association

"If you think your company doesn't need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now."
--Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

"I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view--and experience--the world, guiding us beyond Reality to realms of infinite possibility."
--Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare

"The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose 'To create virtual worlds more meaningful than real life' feels much less of a stretch than it did before!"
--Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)

"Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual."
--Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)

Reseña del editor:

We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they’re more difficult for competitors to imitate, and let companies capture more economic value. Digital technology is a unparalleled tool for creating such experiences, but what is the best way for your business to use it? The possibilities seem infinite. What kinds of experiences can you create? Which ones should you create?

Joe Pine and Kim Korn provide a profound new model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. Some of the most powerful experiences incorporate both worlds like the Wii, which combines a physical experience with a virtual one. Pine and Korn delineate eight different realms of digital/real experience and, using dozens of actual examples, show how innovative companies are operating within and across each to create extraordinary customer value.

Über diese Auflage

• Verlag: Berrett-Koehler Publishers
• Erscheinungsdatum: 2011
• ISBN 10: 160509563X
• ISBN 13: 9781605095639
• Einband: Tapa dura
• Anzahl der Seiten: 288