Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

3,41 durchschnittliche Bewertung
( 81 Bewertungen bei Goodreads )
 
9781605098104: Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 

Book by McNally David Speak Karl

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas:

"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real, sustainable personal change."
--Stephen Weiss, former President, EDMC Online Higher Education, and former President and COO, Capella Education Company

"A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships."
--Perry Cantarutti, Senior Vice President, Europe, Middle East, and Africa, Delta Air Lines

"Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously."
--Taras K. Rebet, President, Western Europe, Otto Bock HealthCare GmbH

"From this book you'll experience deep introspection and discover your own brand, which will surely ignite personal and professional growth."
--Heather Backstrom, Employee Development Manager, Moog, Inc.-Aircraft Group

"Be Your Own Brand explores the notion of a personal brand not as some kind of scripted performance but as the most genuine and natural affirmation of individual strengths and distinctiveness."
--Matthew Damon, President, Nilan Johnson Lewis

"The explicit and implicit connection between one's personal brand and the brand of the company or organization for whom one works is convincingly presented in this book. Its message--that our brands allow us to become more of who we are, reflecting what we stand for and how we convey that to others--is as true for individuals as it is for organizations."
--Katrinka Smith Sloan, COO, LeadingAge

"After reading Be Your Own Brand, I only wish that I would have read this book when I started my career as a brand professional sixteen years ago. It's a must-read book for people who wish to achieve their highest level in life. I am currently lecturing in an international university, and this book is mandatory for all my students."
--Dino Martin, Brand Consultant and Associate Faculty Member, Binus University, Jakarta, Indonesia

"The one sales effectiveness book every sales and marketing executive should have on the bookshelf, Be Your Own Brand speaks to today's most urgent business issue: your people are your brand. I found every page to be full of great ideas and powerful insights."
--E. Patrick Gallagher, Director, Learning and Development, FindLaw, a Thomson Reuters Company

"Virtually everyone in business can become a more effective leader by putting into practice the 'power of positive perceptions' presented in this book. In addition, the authors' take on authenticity and making a difference can add a new, powerful perspective to any coach's leadership development activities."
--Karen Gifford, President, Gifford Management and Leadership Coaching

"Everyone has a brand. This book will teach you how to translate your purpose, vision, and values into a strong personal and professional brand. The book leads you on a journey that will help you understand the power of your personal brand and nurture its evolution throughout your career."
--Agnes Ring, Vice President, Bonestroo

"In the financial services industry, a strong personal brand is essential for career success and personal fulfillment. McNally and Speak have written an invaluable guide for helping financial advisors craft such a brand for themselves and their enterprise."
--Michael J. Haglin, Division Vice President, Thrivent Financial for Lutherans

"Be Your Own Brand demonstrates how the principles of marketing can also serve as the foundation of authentic leadership. The authors' ability to draw upon the common understanding of branding to create a parable about self-awareness and effective leadership makes Be Your Own Brand essential reading for every manager looking to make a difference."
--Durwin A. Long, PhD, Assistant Dean, Executive and Professional Development, Opus College of Business, University of St. Thomas

"As a senior executive in a growing company, I saw firsthand how the personal brand concepts in Be Your Own Brand were instrumental in helping employees find a strong connection between their work and the value we provided to our customers. The focus on making a difference in the revised version of Be Your Own Brand will undoubtedly make these proven concepts of personal brand an even more powerful customer-centric employee engagement tool."
--John Super, President, Advance Path

"In the financial services business, the personal brand of each advisor has a big impact on client loyalty. When the personal brand of an advisor is aligned with the company's brand, both become stronger together. The innovative personal brand concepts in Be Your Own Brand will help advisors build a stronger personal brand."
--Wick Manley, Senior Vice President, AgStar Financial Services

"As this book says, the brand on the outside is only as good as the brand on the inside. Based on the personal brand concepts in Be Your Own Brand, the brand training program we created with Karl helps our associates align their personal brands with our enterprise brand."
--Mark Berryman Hier, Second Vice President, Communications and Research, Securian Financial Group, Inc.

Reseña del editor:

This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen and managed in this very practical and effective light. The authors present "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's core values and beliefs. McNally and Speak show how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand-an accurate reflection of who you really are.

This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9781576752722: Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd

Vorgestellte Ausgabe

ISBN 10:  1576752720 ISBN 13:  9781576752722
Verlag: Berrett-Koehler, 2003
Softcover

9781576751411: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Berret..., 2002
Hardcover

Beste Suchergebnisse bei AbeBooks

1.

McNally, David
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Anzahl: 1
Anbieter
Paperbackshop-US
(Wood Dale, IL, USA)
Bewertung
[?]

Buchbeschreibung 2011. PAP. Zustand: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bestandsnummer des Verkäufers KS-9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 10,39
Währung umrechnen

In den Warenkorb

Versand: EUR 3,42
Innerhalb USA
Versandziele, Kosten & Dauer

2.

MCNALLY, DAVID
Verlag: Penguin Random House
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Anzahl: > 20
Anbieter
INDOO
(Avenel, NJ, USA)
Bewertung
[?]

Buchbeschreibung Penguin Random House. Zustand: New. Brand New. Bestandsnummer des Verkäufers 1605098108

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 10,77
Währung umrechnen

In den Warenkorb

Versand: EUR 3,09
Innerhalb USA
Versandziele, Kosten & Dauer

3.

David McNally, Karl D. Speak
Verlag: BERRETT-KOEHLER, United States (2011)
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback Anzahl: 1
Anbieter
Book Depository International
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung BERRETT-KOEHLER, United States, 2011. Paperback. Zustand: New. 2nd edition. Language: English . Brand New Book. In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. Bestandsnummer des Verkäufers AAS9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 14,81
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

McNally, David; Speak, Karl D
Verlag: Berrett-Koehler Publishers
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu PAPERBACK Anzahl: 15
Anbieter
Lakeside Books
(Benton Harbor, MI, USA)
Bewertung
[?]

Buchbeschreibung Berrett-Koehler Publishers. PAPERBACK. Zustand: New. 1605098108 Brand New From The Publisher! Not Marked Up Remainders or Shelf Worn Overstocks!. Bestandsnummer des Verkäufers OTF-S-9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 11,48
Währung umrechnen

In den Warenkorb

Versand: EUR 3,42
Innerhalb USA
Versandziele, Kosten & Dauer

5.

McNally, David
Verlag: Berrett-Koehler Publishers 1/10/2011 (2011)
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback or Softback Anzahl: 5
Anbieter
BargainBookStores
(Grand Rapids, MI, USA)
Bewertung
[?]

Buchbeschreibung Berrett-Koehler Publishers 1/10/2011, 2011. Paperback or Softback. Zustand: New. Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. Book. Bestandsnummer des Verkäufers BBS-9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 15,07
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

6.

McNally, David
Verlag: Berrett-Koehler Publishers (2011)
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback Anzahl: 18
Anbieter
Murray Media
(North Miami Beach, FL, USA)
Bewertung
[?]

Buchbeschreibung Berrett-Koehler Publishers, 2011. Paperback. Zustand: New. Never used!. Bestandsnummer des Verkäufers 1605098108

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 15,13
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

7.

David Mcnally; Karl Speak
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Anzahl: 5
Anbieter
ReadWhiz
(Portland, OR, USA)
Bewertung
[?]

Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers ria9781605098104_ing

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 17,42
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

8.

David McNally
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback Anzahl: 1
Anbieter
Grand Eagle Retail
(Wilmington, DE, USA)
Bewertung
[?]

Buchbeschreibung Paperback. Zustand: New. 2nd. Paperback. In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 143 pages. 0.227. Bestandsnummer des Verkäufers 9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 18,19
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

9.

David McNally
Verlag: Berrett-Koehler Publishers
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback Anzahl: > 20
Anbieter
BuySomeBooks
(Las Vegas, NV, USA)
Bewertung
[?]

Buchbeschreibung Berrett-Koehler Publishers. Paperback. Zustand: New. 168 pages. Dimensions: 8.4in. x 5.5in. x 0.6in.NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your lifeparticularly your employerand assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change. --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships. --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously. --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH From this book youll experience deep introspection and discover your own brand which will surely ignite personal and professional growth. --Heather Backstrom, Employee Development Manager, Moog, Inc. Aircraft Group This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bestandsnummer des Verkäufers 9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 18,53
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

10.

David McNally, Karl D. Speak
Verlag: BERRETT-KOEHLER, United States (2011)
ISBN 10: 1605098108 ISBN 13: 9781605098104
Neu Paperback Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung BERRETT-KOEHLER, United States, 2011. Paperback. Zustand: New. 2nd edition. Language: English . Brand New Book. In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. Bestandsnummer des Verkäufers AAS9781605098104

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 18,90
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen