Customer Knowledge Management: People, Processes, and Technology - Hardcover

Al-Shammari, Minwir

 
9781605662589: Customer Knowledge Management: People, Processes, and Technology
Hardcover
ISBN 10: 1605662585 ISBN 13: 9781605662589
Verlag: Information Science Reference, 2009

Inhaltsangabe

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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Über die Autorin bzw. den Autor

Minwir Al-Shammari is Professor of Management and Dean of the College of Business Administration at the University of Bahrain.

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Verlag
Information Science Reference
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1605662585
ISBN 13 
9781605662589
Einband
Gebundene Ausgabe
Anzahl der Seiten
388
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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