Creating Value Through Packaging: Unlocking a New Business and Management Strategy

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9781605950877: Creating Value Through Packaging: Unlocking a New Business and Management Strategy
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This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make. The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.

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-------------------------------------------------------------------------------- ·Practical packaging techniques within the bigger business picture ·Strategies linking packaging to company growth ·For packaging industry decision makers: executives, managers, designers and developers

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Jim Peters; Brian Higgins; Michael Richmond
Verlag: DEStech Publications, Inc. (2012)
ISBN 10: 1605950874 ISBN 13: 9781605950877
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Buchbeschreibung DEStech Publications, Inc., 2012. Zustand: New. book. Bestandsnummer des Verkäufers M1605950874

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Jim Peters, Brian Higgins, Michael Richmond
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Buchbeschreibung DEStech Publications, Inc, United States, 2012. Paperback. Zustand: New. Language: English . Brand New Book. This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging s value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book s practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make. The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales. Bestandsnummer des Verkäufers AAJ9781605950877

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Jim Peters, Brian Higgins, Michael Richmond
Verlag: DEStech Publications, Inc, United States (2012)
ISBN 10: 1605950874 ISBN 13: 9781605950877
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Buchbeschreibung DEStech Publications, Inc, United States, 2012. Paperback. Zustand: New. Language: English . Brand New Book. This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging s value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book s practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make. The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales. Bestandsnummer des Verkäufers AAJ9781605950877

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Buchbeschreibung DEStech Publications, Inc, 2012. PAP. Zustand: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bestandsnummer des Verkäufers CD-9781605950877

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Buchbeschreibung DEStech Publications, Inc. Paperback. Zustand: New. New copy - Usually dispatched within 2 working days. Bestandsnummer des Verkäufers B9781605950877

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Peters, Jim/ Higgins, Brian/ Richmond, Michael
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Buchbeschreibung Destech Pubns Inc, 2012. Paperback. Zustand: Brand New. 208 pages. 8.75x5.75x0.50 inches. In Stock. Bestandsnummer des Verkäufers __1605950874

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