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Managing Your Intellectual Property Assets (Entrepreneurship and Small Business Management Collection) - Softcover

Shane, Scott

 
9781606490273: Managing Your Intellectual Property Assets (Entrepreneurship and Small Business Management Collection)

Inhaltsangabe

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.

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Über die Autorin bzw. den Autor

Scott Shane, Malachi Mixon III Professor of Entrepreneurial Studies, Case Western Reserve University, Cleveland, USA.

Von der hinteren Coverseite

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.