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Managing Investor Relations: Strategies for Effective Communication (Corporate Communication Collection) - Softcover

Laskin, Alexander

 
9781606490808: Managing Investor Relations: Strategies for Effective Communication (Corporate Communication Collection)
Softcover
ISBN 10: 160649080X ISBN 13: 9781606490808
Verlag: Business Expert Press, 2010

Inhaltsangabe

This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services.
The book is targeted at people unfamiliar with the practice of investor relations, who suddenly found themselves faced with the responsibility for the investor relations tasks or hiring investor relations experts. It will also address the needs of those considering investor relations as one of their potential career tracks.
Investor relations is a profession on the borderline between communication, finance and law. This book will address each of these three competencies as essential for successful practice. The book will discuss how these areas contribute to the day-to-day practice of investor relations and what demands they impose on the investor relations professionals.

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Über die Autorin bzw. den Autor

Alexander Laskin is Assistant Professor at the Department of Public Relations, Quinnipiac University, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
160649080X
ISBN 13 
9781606490808
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
102
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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