Grow by Focusing on What Matters: Competitive Strategy in 3-Circles (Strategic Management Collection) - Softcover

Buch 9 von 20: Strategic Management Collection

Urbany, Joel E.

 
9781606490921: Grow by Focusing on What Matters: Competitive Strategy in 3-Circles (Strategic Management Collection)
Softcover
ISBN 10: 1606490923 ISBN 13: 9781606490921
Verlag: Business Expert Press, 2010

Inhaltsangabe

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:

define, build, and defend the unique value you create for customers;
correct, eliminate, or reveal value that is failing customers, which they're not aware of;
potentially neutralize the unique value created for customers by competitors;
explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

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Über die Autorin bzw. den Autor

Joel E. Urbany, Professor of Marketing in the Mendoza College of Business, University of Notre Dame, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1606490923
ISBN 13 
9781606490921
Einband
Taschenbuch
Anzahl der Seiten
234
Kontakt zum Hersteller
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Verantwortliche Person
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