Revenue Management: A Path to Increased Profits (Managerial Accounting Collection) - Softcover

Huefner, Ronald

 
9781606491416: Revenue Management: A Path to Increased Profits (Managerial Accounting Collection)
Softcover
ISBN 10: 1606491415 ISBN 13: 9781606491416
Verlag: Business Expert Press, 2011

Inhaltsangabe

This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.

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Über die Autorin bzw. den Autor

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1606491415
ISBN 13 
9781606491416
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland