Building a Marketing Plan: A Complete Guide (Marketing Strategy Collection) - Softcover

Wong, Ho Yin

Softcover

ISBN 10: 1606491598 ISBN 13: 9781606491591

Verlag: Business Expert Press, 2011

Inhaltsangabe

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Über diesen Titel

Über die Autorin bzw. den Autor

Ho Yin Wong, Senior Lecturer in Marketing School of Management and Marketing Faculty of Arts, Business, Informatics and Education, Central Queensland University, Australia.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1606491598
• ISBN 13: 9781606491591
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland