Building a Marketing Plan: A Complete Guide (Marketing Strategy Collection) - Softcover

Buch 3 von 13: Marketing Strategy Collection

Wong, Ho Y.; Radel, Kylie; Ramsaran-Fowdar, Roshnee

 
9781606491591: Building a Marketing Plan: A Complete Guide (Marketing Strategy Collection)
Softcover
ISBN 10: 1606491598 ISBN 13: 9781606491591
Verlag: McGraw-Hill Professional, 2011

Inhaltsangabe

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Ho Yin Wong, Senior Lecturer in Marketing School of Management and Marketing Faculty of Arts, Business, Informatics and Education, Central Queensland University, Australia.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Professional
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1606491598
ISBN 13 
9781606491591
Einband
Taschenbuch
Anzahl der Seiten
221
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar