Trade Promotion Strategies: Best Practices (International Business Collection) - Softcover

Cellich, Claude

Softcover

ISBN 10: 1606492292 ISBN 13: 9781606492291

Verlag: Business Expert Press, 2011

Inhaltsangabe

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.

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Über die Autorin bzw. den Autor

Claude Cellich is currently vice president for external relations at the International University in Geneva. Over the years, he has lectured at the Institut International d’Administratiom Publique, Ecole, Nationale d’Administration (ENA), Paris School of Management, the University of Economics in Prague and Anahuac University in Mexico and carried out consultancies to trade promotion organizations.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1606492292
• ISBN 13: 9781606492291
• Einband: Taschenbuch
• Anzahl der Seiten: 226
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande