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Business Model Design and Learning: A Strategic Guide (The Strategic Manangement Collection) - Softcover

Spencer, Barbara

 
9781606494868: Business Model Design and Learning: A Strategic Guide (The Strategic Manangement Collection)
Softcover
ISBN 10: 1606494864 ISBN 13: 9781606494868
Verlag: McGraw-Hill Education Ltd, 2013

Inhaltsangabe

So many of us have asked ourselves-what's a business model? What's a good business model? This book has all the answers-it explains what a business model is, what you have to do to get one, and what to do about the one you've already got. To be successful, your business model must be focused sharply on your customer. And you must think strategically about how to use your business model if you want to gain an advantage over your competitors. Whether an aspiring entrepreneur or a practicing manager who wants to create new business model, or a manager and leader who wants to understand, refine, and even reinvent a current model, this book will help with the creation, the delivery, and the capture of value. Business models describe the value proposition to the customer, the system that must be in place to create that value, and the logics needed to capture a reasonable share of that value. This book shows that the core of every business model is an agreement with your customers. If they don't get the value they are seeking, you won't either.

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Über die Autorin bzw. den Autor

Dr. Barbara Spencer is a professor of management for the College of Business at Mississippi State University. She teaches the capstone course in the MBA program and coaches students as they provide consulting projects to businesses across the state. A member of the MSU faculty since 1987, she earned her bachelor's and masters' degrees in speech communication from the University of Maine followed by a doctoral degree in business administration from Virginia Tech. In 2000, she was awarded MSU's outstanding female administrator award, and in 2007, she was listed as one of MSU's four dynamic women leaders. In 2009, she was named a Richard C. Adkerson Notable Scholar in the College of Business.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1606494864
ISBN 13 
9781606494868
Einband
Taschenbuch
Anzahl der Seiten
150
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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