Crisis Management in the Age of Social Media: Instant Crisis (Public Relationa Collection) - Softcover

Capozzi, Louis

Softcover

ISBN 10: 1606495801 ISBN 13: 9781606495803

Verlag: McGraw-Hill Education Ltd, 2013

Inhaltsangabe

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "instant crisis"-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

Über diesen Titel

Über die Autorin bzw. den Autor

Louis Capozzi teaches courses in business, consulting, and crisis management as an adjunct professor in the Master's Degree program in public relations and corporate communication at New York University. Before this position, he served as CEO of MS&L, chief communications officer at Aetna Life & Casualty, and Ketchum Public Relations, heading the firm's New York office.

Details zur Ausgabe

• Verlag: McGraw-Hill Education Ltd
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1606495801
• ISBN 13: 9781606495803
• Einband: Taschenbuch
• Anzahl der Seiten: 158
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande