Strategic Bootstrapping - Softcover

Rutherford, Matthew W.

Softcover

ISBN 10: 1606496980 ISBN 13: 9781606496985

Verlag: McGraw-Hill Education Ltd, 2015

Inhaltsangabe

Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive-not just survive.

Über diesen Titel

Über die Autorin bzw. den Autor

Richmond, VA; Associate Professor of Management; Virginia Commonwealth University

Details zur Ausgabe

• Verlag: McGraw-Hill Education Ltd
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1606496980
• ISBN 13: 9781606496985
• Einband: Taschenbuch
• Anzahl der Seiten: 100
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande