Writing Online: A Guide to Effective Digital Communication at Work (Corporate Communication Collection) - Softcover

Darics, Erika

Softcover

ISBN 10: 1606497804 ISBN 13: 9781606497807

Verlag: Business Expert Press, 2015

Inhaltsangabe

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other.

Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

Über diesen Titel

Über die Autorin bzw. den Autor

Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Groningen University, the Netherlands.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1606497804
• ISBN 13: 9781606497807
• Einband: Taschenbuch
• Anzahl der Seiten: 138
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande