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A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection) - Softcover

Mishra, Karen; Garris, Molly

 
9781606498408: A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)
Softcover
ISBN 10: 1606498401 ISBN 13: 9781606498408
Verlag: Business Expert Press, 2014

Inhaltsangabe

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

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Über die Autorin bzw. den Autor

Professor, Meredith College

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Verlag
Business Expert Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1606498401
ISBN 13 
9781606498408
Einband
Taschenbuch
Anzahl der Seiten
168
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande