Social Roots: Why Social Innovations are Creating the Influence Economy (Digital and Social Media Marketing and Advertising Collection) - Softcover

Gordon, Cindy; Weir. Andrew

Softcover

ISBN 10: 1606499289 ISBN 13: 9781606499283

Verlag: Business Expert Press, 2014

Inhaltsangabe

Social Roots traces the history of a fundamental economicshift that is underway. The shift is rooted in virtualization,a key innovation factor, but when combined with influencenetworks, the significance becomes transformative. The combinedpower of these dimensions is creating a new economicparadigm based on return on collaboration metrics rooted insocial capital theory.Inside is the story of the near magical transformation, writtenspecifically so we do not forget the significance of thisdecade of leadership in the influence economy. Many of the storiesin the first part of Social Roots are about organizations thattook the opportunity to experiment and experience the powerof social networking approaches to conducting business; andsocial innovators striving to make the world a better place. Theircontributions to creating the influence economy are numerous,and their story of how they achieved success creates a tapestryof insight.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Cindy Gordon is the CEO and Founder of SalesChoice Inc., a company specializing in Big Data and Predictive Analytics for CRM solutions. She is also the founder of Helix Commerce International, a company specializing in business innovation, collaboration commerce, and social media. She is also the recent recipient of the Governor General Award of Canada for Innovation in Social Media.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1606499289
• ISBN 13: 9781606499283
• Einband: Taschenbuch
• Anzahl der Seiten: 172
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar