Seit 200.000 Jahren bewegen sich die Menschen zwischen I-Centric und We-Centric Gesellschaften hin und her. Immer wieder haben wir die Pendelschwingung "I to WE" gesehen. Doch die Geschichte hat uns gezeigt, dass Gesellschaften, die erfolgreich waren, Widrigkeiten standhalten und echte und dauerhafte Fortschritte geschaffen haben, die Macht der Schaffung von WIR verstanden. Derzeit arbeiten die meisten Organisationen heute in einem "I"-Paradigma. In dieser Arena halten wir Punktzahlen: "I'll scratch your back if you scratch mine." Wir werden gelehrt, unsere Bedürfnisse und Emotionen zu kontrollieren, weil sie zerstörerisch sind – Logik herrscht. Wir werden für Fehler bestraft und verstecken unsere Gedanken aus Angst, unsere Macht oder unseren Status zu verlieren. In einem WE-Paradigma sind die Dinge anders. 42 Rules for Creating WE bietet neue Erkenntnisse von Vordenkern in den Bereichen Neurowissenschaft, Organisationsentwicklung und Markenstrategie und führt bahnbrechende Praktiken ein, um den Geist von WE in jede Organisation, jedes Team oder jede Sache zu bringen. Im Buch erfahren die Leser, wie
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