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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts around the World - Softcover

Lawley, Brian; Cohen, Greg

 
9781607730910: 42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts around the World
Softcover
ISBN 10: 160773091X ISBN 13: 9781607730910
Verlag: Super Star Press, 2013

Inhaltsangabe

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy -- and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

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Verlag
Super Star Press
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
160773091X
ISBN 13 
9781607730910
Einband
Taschenbuch
Anzahl der Seiten
124
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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