Public Relations - Softcover

Bernays, Edward L.

 
9781607967125: Public Relations
Softcover
ISBN 10: 160796712X ISBN 13: 9781607967125
Verlag: www.snowballpublishing.com, 2014

Inhaltsangabe

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied inspecific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both thepublic interest and their own interest.

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Reseña del editor

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

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Verlag
www.snowballpublishing.com
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
160796712X
ISBN 13 
9781607967125
Einband
Tapa blanda
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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