Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand - Hardcover

Weiss, Adrienne; Weiss, Gregory

 
9781608106028: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand
Hardcover
ISBN 10: 1608106020 ISBN 13: 9781608106028
Verlag: Simple Truths, 2016

Inhaltsangabe

From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand.
Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building.
This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers―start building your brand's buzz now!

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Über die Autorin bzw. den Autor

Adrienne Weiss Corporation is a branding think-tank that creates brand stories for its clients and communicates those brand stories through all of the clients’ consumer touch points.

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Verlag
Simple Truths
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1608106020
ISBN 13 
9781608106028
Einband
Gebundene Ausgabe
Anzahl der Seiten
144
Kontakt zum Hersteller
Simple Truths
https://www.simpletruths.com/catalogsearch/result/?q=Simple%20Truths

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Verantwortliche Person
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