About Jenga: The Remarkable Business of Creating a Game that Became a Household Name - Hardcover

Scott, Leslie

 
9781608320028: About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Hardcover
ISBN 10: 1608320022 ISBN 13: 9781608320028
Verlag: Greenleaf Book Group LLC, 2009

Inhaltsangabe

Millions have played the game Jenga, but few know the surprising story of the woman who created the game. From cattle ranches in Africa to the royal tennis courts in London, the story of Leslie Scott and Jenga weaves an adventurous tale of personal triumph and business success with keen insights into the secrets behind launching one of the best-known brands in the world.An English expatriate born and raised in Africa, Scott became a phenomenally successful woman in the male-dominated toy business through relentless curiosity and tenacious belief. Her unconventional path to success was driven by her unorthodox approach, her penchant for risk, and her passion for adventure. Along the way, she came to understand how certain ideas transform themselves into successful products. Through expert storytelling, Scott illuminates basic business concepts with unconventional linkages from explaining what African cattle and medieval heraldry can teach us about branding to discovering the keys to market differentiation by examining a coral reef.Scott entertains with style, grace, and free-flowing intellect. Enter a fascinating world of creative success, practical business lessons, and hilarious but true stories.

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Über die Autorin bzw. den Autor

Leslie Scott was born to an expatriate family in Africa and educated in England. She is the creator of Jenga, the second-best selling game in the world, and the co-founder of Oxford games. One of the world s few professional game designers, Scott spends her time in the Oxford countryside and the African plains with her two children and her husband.

Von der hinteren Coverseite

Millions have played the game Jenga, but few know the surprising story of the woman who created the game. From cattle ranches in Africa to the royal tennis courts in London, the story of Leslie Scott and Jenga weaves an adventurous tale of personal triumph and business success with keen insights into the secrets behind launching one of the best-known brands in the world.An English expatriate born and raised in Africa, Scott became a phenomenally successful woman in the male-dominated toy business through relentless curiosity and tenacious belief. Her unconventional path to success was driven by her unorthodox approach, her penchant for risk, and her passion for adventure. Along the way, she came to understand how certain ideas transform themselves into successful products. Through expert storytelling, Scott illuminates basic business concepts with unconventional linkages from explaining what African cattle and medieval heraldry can teach us about branding to discovering the keys to market differentiation by examining a coral reef.Scott entertains with style, grace, and free-flowing intellect. Enter a fascinating world of creative success, practical business lessons, and hilarious but true stories.

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Verlag
Greenleaf Book Group LLC
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1608320022
ISBN 13 
9781608320028
Einband
Gebundene Ausgabe
Anzahl der Seiten
238
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Indigo Musikproduktion + Vertrieb GmbH
https://www.indigo.de

Schlachthofstr. 36a
Hamburg
21079
Deutschland