Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy - Softcover

Klososky, Scott

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9781608320868: Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevancy

Softcover

ISBN 10: 1608320863 ISBN 13: 9781608320868

Verlag: Greenleaf Book Group LLC, 2011

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First edition, 2011. Texto en ingl�s. Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservaci�n.

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Rese�a del editor:

Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools at their disposal -- asking questions like "What should I be doing on Facebook?" and "How can Twitter help my company?" This book demystifies this much-hyped subject, and gives readers a level-headed, growth-focused approach to how they can put all kinds of social technology -- not just the big, well-known platforms -- to work for their companies. The book is a step-by-step plan for developing and implementing social technology and covers every aspect of social technology in the business arena -- from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment. Business visionaries will be impressed by the scope and practicality of the strategies presented, and older executives prone to thinking of social tech as a toy will come to understand its critical place in today's business landscape.

Biograf�a del autor:

Scott Klososky understands the power of outsourcing work to crowds. Using the technique of crowd-sourcing -- which built revolutionary, invaluable resources such as Wikipedia -- Klososky opened authorship of these chapters to the specialists who know the subject matter the best. The result is an authoritative and thoroughly vetted guide to social technology for businesses.

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