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Introduction | Jeff Herman,
Part 1. Advice for Writers,
Part 2. Publishing Conglomerates,
Part 3. Independent Presses (US),
Part 4. University Presses (US),
Part 5. Canadian Book Publishers,
Part 6. Literary Agents,
Part 7. Independent Editors,
Acknowledgments,
Glossary,
Index,
Advice for Writers,
Publishers and Imprints,
Agents and Agencies,
Independent Editors,
Publishers, Imprints, and Agents by Subject,
About the Author,
Part 1
ADVICE FOR WRITERS
What You (Might) Need to Know about Publishing, Even If It (Not You) Is Boring and Stupid
INTRODUCTION
PERFECTLY IMPERFECT ADVICE AND RANDOM THOUGHTS
Jeff Herman
Except for a few hiatuses, I have been in the book publishing business since the early 1980s, when I was in my early twenties. I entered the business without any forethought. I wasn't an avid book lover or English major. My primary mission was to be respectfully employed in a Manhattan skyscraper where people wore jackets and ties and performed seemingly important tasks. That was my projection for post-college success, and I imagined it as glamorous and exotic. Reality was a hard, slow grind compared to the glorious images painted by youthful endorphins and innocence, and getting what we wish for tends to be easier than wearing the shoes day in and day out.
I answered countless blind ads in the employment section of the New York Times for entry-level office jobs. One day, someone with a harried, high-pitched voice called to schedule an interview. I showered and showed up on time in a decent suit. I said little and tried to smile and nod on cue. The only question I recall was if I could start work the following Monday (it was a Friday) for $200 a week (1981) as a "publicity assistant." It was a small independent book publishing company with a compelling list and history. I was second-in-command of the firm's two-person publicity department, which entitled me to do the filing, phone answering, and typing — none of which I knew how to do before doing it. I knew nothing about publishing or what the job entailed. My most important attributes may have been a calm persona of sanity and an apparent willingness to follow orders. Or maybe it was just my sincere promise to show up. In a nutshell, that explains how I "chose" the business I am in.
I tell this vignette because people often ask how I got into the business. But there's also a larger reason why I share this. I didn't have much of a plan or fixed direction, but yet I arrived somewhere and along the way made decisions (good or otherwise), grew, and helped make constructive things happen for myself and others. Maybe it's okay to not know what we want or where we are going in order to accomplish what we should. When I was young, a wise man told me that "man plans, god laughs," and I have subsequently heard that phrase many times. Frankly, I had to grow into understanding what that meant, and I frequently question it all over again. Perhaps writers shouldn't overplan what they write or will write. For sure, they can't fully control what happens to their work after they write it, short of destroying it.
Because it can be useful to consider what others say about what you do and wish to achieve, I have generated this section of the book. Read what you will with absolute discernment. Not all of it is for you, and all of it is imperfect — same as you and me. The only perfection is that you and I are here now together.
LITERARY AGENTS: WHAT THEY ARE AND WHAT THEY DO
Jeff Herman
Think of a venture capitalist: those people who invest their resources in other people's talents and dreams in exchange for a piece of the glory. The capitalist's skill is the ability to choose wisely and help manifest the endeavor. Literary agents are conceptually similar. For an industry-standard 15 percent commission ("ownership"), we invest considerable measures of time, expertise, and faith in the writers we choose to represent. Our professional credibility is on the line with each pitch we make. We don't directly provide the cash; part of our job is to get the publisher to put its money on the line. If you stick with the trajectory of information that follows, the reasons why most writers elect to have an agent will be made clear.
Publishers Overtly Discourage Unagented/Unsolicited Submissions
A typical publisher's in-house functions include product acquisition and management, back-office administrative tasks, editing, production, distribution, sales and marketing, accounting, and numerous other indispensable aspects related to publishing a book and running a business. However, all editorial content is outsourced and managed from the inside — that is, unlike magazines and newspapers, books are rarely written by in-house staff, which means that they are entirely dependent on "freelance" writers, including you.
If people stopped writing new books, publishers wouldn't have anything new to publish. So it might seem counterintuitive and ironic that most traditional publishers make it difficult, if not impossible, for writers to submit their work for consideration. But from the publisher's perspective, it's about being functional. For every book that gets published at a given moment, there are at least 1,000 manuscripts vying for the same opportunity at the same time. Imagine George Clooney or your favorite heartthrob standing in Times Square and announcing that he's looking for a wife. It would be a chaotic situation, and it's possible he and others would be trampled to death. This illustrates why publishers feel the need to barricade themselves against writers even though they can't exist without them. Not only do publishers lack in-house writers; they also lack an infrastructure for screening and filtering unagented/unsolicited works.
How Do Publishers Find Books to Publish?
Solicitation. Proactive editors sometimes have their own book ideas and will seek people to write them. They might read various literary publications in which virgin content is often debuted, and then contact the writers who impress them. Editors might also scan the news for interesting events and discoveries and then reach out to the people involved. Whenever the editor commences the conversation and offers someone the opportunity to be published, it is solicitation (not the illegal kind).
Agency representation. Editors rely on agents to do hardcore screening and to only represent writers and works that merit publication. Editors don't have time to screen hundreds of works in order to discover one they can publish; they don't have to, because the agents do it for them. When an editor receives a submission from a trusted agent, he or she immediately assumes that the work is professionally qualified and merits quality attention.
Having an agent equals access to editors. Not having an agent usually means the opposite, no matter how good the work might be.
Who Do Agents Work For?
The majority of literary agents are self-employed small-business people. They work for neither the publisher nor the writer but are indispensable to both for different reasons. The agent's constant interest is...
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