A Practical Approach to Merchandising Mathematics Revised First Edition

Cushman, Linda M.

Softcover

ISBN 10: 160901300X ISBN 13: 9781609013004

Verlag: Fairchild Books, 2011

Book by Cushman Linda M

Reseña del editor:

A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry.

Biografía del autor:

Linda M. Cushman is an associate professor of Retail Management in the Department of Marketing at Whitman School of Management, Syracuse University, USA. Her research appears in journals such as the Journal of Fashion Marketing and Management, Customer Relationship Management, and the Journal of Shopping Center Research.