The Business of Spirits - Softcover

Rothbaum, Noah

Softcover

ISBN 10: 1609785444 ISBN 13: 9781609785444

Verlag: Kaplan Trade, 2007

Inhaltsangabe

Book by Rothbaum Noah

Über diesen Titel

Reseña del editor:

Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

Über diese Auflage

• Verlag: Kaplan Trade
• Erscheinungsdatum: 2007
• ISBN 10: 1609785444
• ISBN 13: 9781609785444
• Einband: Tapa blanda
• Anzahl der Seiten: 208