Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
CHAPTER ONE The First Electric Revolution,
CHAPTER TWO Deregulation, Past and Prologue,
PART ONE The Smart Grid and Electricity Sales,
CHAPTER THREE The New Paradigm,
CHAPTER FOUR Smart Electric Pricing,
CHAPTER FIVE The Regulatory Mountain,
CHAPTER SIX The (Highly Uncertain) Future of Sales,
PART TWO Supply Side Challenges,
CHAPTER SEVEN The Aluminum Sky,
CHAPTER EIGHT The Great Power Shift,
CHAPTER NINE Billion Dollar Bets,
PART THREE Business Models for the New Utility Industry,
CHAPTER TEN Energy Efficiency: The Buck Stops Where?,
CHAPTER ELEVEN Two and a Half New Business Models,
CHAPTER TWELVE The Smart Integrator,
CHAPTER THIRTEEN The Energy Services Utility,
Conclusion,
Technical Appendix A,
Technical Appendix B,
Technical Appendix C,
Notes,
Bibliography,
Abbreviations,
Acknowledgments,
Index,
The First Electric Revolution
IN 1885, Muncie, Indiana, was a typical midwestern city. The rhythms of the city were set by the sun and the canter of horses pulling wagonloads in from the surrounding farms. The largest factory belonged to the Ball brothers, makers of the much beloved canning jars. By night, the city's only light came from smoky, flickering gas lamps. The countryside relied on candles and kerosene.
Over the next four decades, electricity transformed Muncie as it transformed the world. Shopkeepers found that smokeless electric lights were far better for attracting customers and less damaging to their goods. For the first time, mothers could allow their children to read alone at night, free of the fear of accidental but frequent lantern fires. The streets of Muncie were illuminated, and a system of twenty-five fire alarm boxes alerted the fire department much faster than a messenger could be sent by saddle.
Electricity, too, changed the Ball brothers' factory. Before 1900 a team of two glass blowers and three preteen boys worked by hand to make 1,000 jars a day. The electric machines that replaced these workers took eight men to run and—in the same amount of time—produced 42,000 jars. Historian David Nye writes, "In Muncie's foundries men seldom carried heavy loads, because an overhead crane with a powerful electromagnet could carry materials from one end of a plant to the other in less than two minutes. Three men operating it could do the work that previously required thirty-six strong day laborers."
Insull's Industry
As Muncie and thousands of other cities electrified, one man was smiling. It was not Thomas Edison, J. P. Morgan, or any of the many other electric inventors or financiers of the era. It was Samuel Insull, the son of an English lay preacher, who devised an industry structure and business model that enabled electricity to embark on an unbroken century of growth.
Insull rose from the personal staff of Thomas Edison to become CEO of one of the earliest utility holding companies, Commonwealth Edison. Along the way he mastered beyond all others the technology and economics of power demand and supply, the importance of utility regulation, and the value of different business and financial structures.
Insull's visions of the industry rested on four pillars. First, it was cheaper to serve customers when their power use was aggregated via the largest possible web of interconnections—the system we now call the grid. Insull termed this the massing of consumption. The second pillar was economies of scale in production, or the industry's natural monopoly attributes. Today some of these scale effects have faded, but they were immutable in Insull's days and for decades thereafter.
When one's costs go down as supply goes up, what is the logical sales strategy? Sell more and charge less. Insull and the industry's finest marketing force sang "the gospel of consumption," urging customers to buy ever more power and giving them discounts when they did. This was pillar number three.
Finally, Insull recognized that an industry with declining costs, high capital needs, and intensive political interaction would gain stability and protection from regulation. He wrote:
For my own part, I cannot see how we can expect to obtain from the communities in which we operate, or from the state having control over those communities, certain privileges so far as a monopoly is concerned, and at the same time contend against regulation.
In league with progressives like Robert M. La Follette, Sr., who favored government control over trusts and other critical industries, a system of independent state agencies was established to oversee utilities and their rates.
Insull pursued his vision ceaselessly, acquiring and combining small power systems around the United States. The rest of investor-owned systems followed suit. A scattered collection of small power plants owned by municipal governments and individuals became an industry of huge, centralized utilities, with roughly one-third remaining in its original ownership form. Insull's vision of large supply, massed demand, increased consumption, and regulated rates reigned supreme. And without it, electrification might not have happened.
Insull, perhaps more than any other single person, changed American life. Over the span of the next four decades, nearly every urban home and shop got electric power and lights. Housewives who had spent an entire day doing the wash could now start an electric machine that finished in an hour. Factories saw productivity gains as high as one hundred times pre-electric levels. With a radio at the hearth of nearly every American household, and theaters soon to have electric sound and later air conditioning, came the birth of mass communication and the modern entertainment industry.
Electric power became fundamental to our military strength. Well before World War II began, war planners called for a massive expansion of power production. During the war years the War Production Board closely directed the building of transmission lines and new federal hydroelectric facilities, especially in the Columbia and Tennessee river valleys. Among other customers, the Tennessee Valley Authority (TVA) supplied massive quantities of power to the secret Tennessee laboratory that built Little Boy and Fat Man, the atomic bombs dropped over Hiroshima and Nagasaki in 1945. By that same year, U.S. electricity usage had increased 60% above prewar levels, introducing additional economies of scale that had not been possible during the Great Depression.
In the decades following the war, electrification permeated every facet of the American economy. The maximum rating of a turbine generator has grown by a factor of 1,000 since the power age of America began. The number of personal computers installed worldwide hit the one billion mark in June 2008. Patients in intensive care are wired to as many as a dozen electrical devices. Warfare is increasingly electronic. Video screens are everywhere—even in elevators, where the average viewer watches them for thirty seconds. The average American home used approximately 138 kilowatt-hours a month in 1950; today the number is closer to a thousand (1 kilowatt-hour is ten hours of a 100-watt fluorescent bulb or about half a load of laundry).
In 2003 the National...
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00097039368
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Second Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 39260639-6
Anzahl: 3 verfügbar
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. Second Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 50735698-6
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Second Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 5697919-6
Anzahl: 2 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1610915895I3N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1610915895I3N10
Anzahl: 1 verfügbar
Anbieter: Half Price Books Inc., Dallas, TX, USA
Paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_436218620
Anzahl: 1 verfügbar
Anbieter: HPB-Red, Dallas, TX, USA
paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_416999463
Anzahl: 1 verfügbar
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Paperback. Zustand: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized. Bestandsnummer des Verkäufers M1610915895Z3
Anzahl: 1 verfügbar
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers wbs8891733507
Anzahl: 1 verfügbar