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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector - Hardcover

Ladner, Sam

 
9781611323894: Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Inhaltsangabe

This book is a robust guide to practicing ethnographic research in the private sector.

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Über die Autorin bzw. den Autor

Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design. Prior to her current job as Principal UX Research Lead at Amazon, she worked at Microsoft in the Operating Systems Group, where she led the research on human-led design, and Microsoft Office, where she conducted ethnographic studies of workplaces. She holds a PhD in sociology and served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto.

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