Plan B: The Real Deal Guide to Creating Your Business - Softcover

Rich-New, Kathleen

Softcover

ISBN 10: 1614483787 ISBN 13: 9781614483786

Verlag: Morgan James Publishing, 2013

Inhaltsangabe

Plan B should be MANDATORY reading before you ever consider creating a business. It was written to provide the “business readiness” needed for those who have no successful entrepreneurial experience. You will learn the good, bad, and ugly about each of the four ways to create a business (start a business, buy a business, buy a franchise, and network marketing.) You will learn what due diligence you must do before you start spending your time and your money.
 
Plan B answers the three IF questions: If you have what it takes to create a business. If you really want to start a business now that you know what it will take. If you want to create one  independently or with a team.
 
Then it answers the WHAT NEXT questions as you determine the best Plan B option for you and for your preferred work lifestyle.
 
It ensures you are ready for the journey.  You understand some of the rabbit holes that lie ahead, and the resources your will need so you won’t be in the 80% of new businesses that fail in the first three years. Instead you will be part of the 20% with long term success.
 
Through numerous examples, assessments, and stories of business successes and failures you will know if you are ready. You will be able to engage both your head and your heart for the thrilling adventure of creating your Plan B. Kathleen shows you how.

Über diesen Titel

Über die Autorin bzw. den Autor

On her way to becoming the accidental Plan B expert, Kathleen Rich-New, spent over 25 years working for companies including Apple Computer, Nortel and Silicon Graphics (SGI). She earned three degrees in business and none of them taught her what you will learn by reading "Plan B."
Kathleen's path of entrepreneurship led her down many rabbit holes, as she founded Clarity Works Consulting and The Executive Woman's Coach. The lessons learned on her journey, plus those of many other experts will show you how to find the right Plan B business for you...and you will be able to create it faster and easier, avoiding most of the rabbit holes.
Kathleen is a frequent speaker, trainer, and consults on leadership, how to get more from the employees you have, and entrepreneurism. Her mission is to help you create and grow a successful Plan B business.

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Plan B

The Real Deal Guide to Creating Your Business

By Kathleen Rich-New

Morgan James Publishing

Copyright © 2013 Kathleen Rich-New
All rights reserved.

ISBN: 978-1-61448-378-6

Contents

INTRODUCTION, 
CHAPTER 1 I Worked Hard, I Played by the Rules, and This Is All I Get?, 
CHAPTER 2 Is Your WHY Bigger than Your BUT?, 
CHAPTER 3 The Real Deal about You, 
CHAPTER 4 There Are Many Paths to a Plan B, 
CHAPTER 5 Thinking It Through: Avoiding the Pitfalls of Wrong (and Costly) Decisions, 
CHAPTER 6 Six Key Ingredients of the Most Successful Businesses, 
CHAPTER 7 The Real Deal about Starting Your Own Business, 
CHAPTER 8 The Real Deal about Buying a Business, 
CHAPTER 9 The Real Deal about Buying a Franchise, 
CHAPTER 10 The Real Deal about Network Marketing, 
CHAPTER 11 Putting Your Plan B into Action, 
APPRECIATION & ACKNOWLEDGEMENTS, 
RESOURCES AND OFFERS, 
ABOUT THE AUTHOR, 
INDEX, 

CHAPTER 1

I Worked Hard, I Played by the Rules, and This Is All I Get?

LET'S FACE IT, if you are reading this book, you are already in transition. You realize you aren't going to get what you want from what you are doing now. You need a Plan B because your Plan A job isn't working for you. You are starting to lean forward, interested to learn more about Plan B.

Let's define the terms Plan A and Plan B and the differences between them. Plan A is a job working for a company to earn a paycheck. It is the "working for the man" plan to make money. You pretty much know in advance how much you will earn based on your hourly rate or annual salary.

Plan B, as we use it, refers to the other ways you can make a living that do not involve working for someone else. For example, you may use your experience to start your own company, or you may decide to buy a business. Plan B puts you in charge of your time and the work you do. And you are writing your own paycheck.

During the past three decades the world has changed, and it's not going to change back any time soon. The rules most of us have grown up with have gone out the window. Jobs have been outsourced overseas and they are not coming back. You and many others have arrived at this new reality for any number of reasons. Some people planned all along to work for themselves, but for many others, there is no choice: a job was eliminated, a skill set was no longer needed, or declining health no longer made it possible to continue working at the same job.

Perhaps this all-too-true story will sound familiar because something similar has happened to you or someone you know. Let's use David's situation as an example.

David, a passionate sales engineer professional, was waiting his turn to find out if he was going to have a job after the latest round of layoffs. He had survived the last two rounds but was worried about this one. Sales were sliding, and management had announced they were going to reduce the number of employees to a fraction of the current staff.

David walked in the door on this particular morning and saw his manager, Jim, and the human resources manager, Stacy.

"This can't be good," he thought. Jim and Stacy stood up. He shook their hands and they all sat down.

Stacy looked straight at David and said gently, "This is going to be a difficult conversation, David. Your position has been eliminated."

David flinched as if he had just been punched in the gut.

"Do you need a minute or would you like us to continue?" asked Jim.

"No, go on," David said. It's not like he wasn't expecting it, but that didn't take away the shock.

Jim and Stacy explained the layoff package and talked about the severance pay, help with his job search, and on and on.

Suddenly, David's rage exploded. He stood, yanked up his right shirt sleeve, and pointed to the company's colorful logo tattooed on the inside of his forearm. "I bleed six colors for this company. I worked hard, I played by the rules, and this is all I get?"

As David learned, loyalty to one company no longer provides job security.

Why Is Plan A Not Working Anymore?

If you're living your Plan A, you may already feel vulnerable because you realize your job could end. That's good — at least you are paying attention. Those who feel safe are either oblivious to today's reality, or in denial. If you know people like that, please give them a copy of this book; they are the ones who need to sit up and take notice.

Plan B is about making plans before you need them. The captain of the Titanic probably thought his job was pretty secure ... that is, until he hit the iceberg and remembered there were not enough lifeboats for the number of passengers on board. If you don't want to go down with the ship, keep reading and get to work on your Plan B. You never know when your path may encounter icebergs.

With a job — your Plan A — you may be making a living but perhaps your lifestyle is not ideal. You are probably like most people — trading time for money, and perhaps both are running out. You may have come to realize that, although some of your bosses have been brilliant, caring, and competent, leaders in too many organizations are small-minded, self-centered individuals who may say the right things but don't really give a hoot about what happens to you. They are too busy with their own high-pressure, iceberg-filled reality.

All you've really wanted was to enjoy the company of smart, hard-working peers, be mentored by considerate and knowledgeable bosses, and ease into a comfortable retirement lifestyle at an early age. You did what they told you to do: get a good education, get a good job, and work hard. That was your Plan A.

How is that working out for you? I understand any anger. I have been there ...

But don't throw this book at the nearest wall! It can be your best friend from this point on. You are about to create your own economic stimulus package by learning how to create your Plan B.

But first, let's see exactly where Plan A went astray. Consider the wisdom of the Greek historian Plutarch:

"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future."

The Mythical Promise of Plan A (Whatever happened to the gold watch?)

The traditional Plan A has been to work for a company for twenty, thirty, or forty years and get a lifelong pension and health care benefits. Traditionally, Plan A had a contingency for job loss; you simply go on a job search for a replacement job. Some of you may find a replacement job and be able to continue with your Plan A. Or you may find the replacement job's pay is a fraction of what you were making. And, for many, there simply are no replacement jobs. An associate's, bachelor's, or master's degree might get you a job, but there are no guarantees.

In fact, it is estimated the average person today will have changed jobs seven to ten times in their lifetime. An interesting statistic I heard recently is that the average twenty-two-year-old will change jobs twelve times by the time they are thirty-eight years old. The driving force behind this churn is the rapid advance of technology coupled with the culture shift involving the human dynamics of technology dependence.

Those in their twenties and thirties will likely never know job or career security. Even if there is a chance for job security, many younger workers simply aren't interested in staying with one company...

Details zur Ausgabe

• Verlag: Morgan James Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1614483787
• ISBN 13: 9781614483786
• Einband: Taschenbuch
• Anzahl der Seiten: 308
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland