Consumershift: How Changing Values Are Reshaping the Consumer Landscape - Softcover

Andy Hines

 
9781614660378: Consumershift: How Changing Values Are Reshaping the Consumer Landscape
Softcover
ISBN 10: 1614660379 ISBN 13: 9781614660378
Verlag: No Limit Publishing, 2011

Inhaltsangabe

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing. These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

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Verlag
No Limit Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1614660379
ISBN 13 
9781614660378
Einband
Taschenbuch
Auflage
1
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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ISBN 10:  1614660034 ISBN 13:  9781614660033
Verlag: No Limit Enterprises, 2011
Hardcover