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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source) - Hardcover

 
9781615208296: Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source)
Hardcover
ISBN 10: 1615208291 ISBN 13: 9781615208296
Verlag: Information Science Reference, 2010

Inhaltsangabe

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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Verlag
Information Science Reference
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1615208291
ISBN 13 
9781615208296
Einband
Gebundene Ausgabe
Anzahl der Seiten
308
Herausgeber
O'Brien Emma, Clifford Seamus, Southern Mark
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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