The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm) - Hardcover

Granet, Keith

 
9781616890186: The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)
Hardcover
ISBN 10: 1616890185 ISBN 13: 9781616890186
Verlag: Princeton Architectural Press, 2011

Inhaltsangabe

"Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner."—USA Today

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.

• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development

Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.

Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.

A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Princeton Architectural Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1616890185
ISBN 13 
9781616890186
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
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9781616899981: The Business of Design 2e: Balancing Creativity and Profitability

Vorgestellte Ausgabe

ISBN 10:  1616899980 ISBN 13:  9781616899981
Verlag: Princeton Architectural Press, 2021
Hardcover