Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication - Hardcover
Inhaltsangabe
If the aim of graphic design is to communicate meaning clearly, thereÆs an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.
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Über die Autorin bzw. den Autor
Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. Currently the global design director at the Coca-Cola Company, Kim was previously associate chair of the Graphic Design Department at the Savannah College of Art and Design (SCAD) in Atlanta, Georgia. While at SCAD, he founded Graphic Design Discourse, a group of designers and educators that reevaluated graphic design history, theory, and methodology. Kim received his MFA from the School of the Art Institute of Chicago (SAIC). He has taught at SAIC, Robert Morris University, and SCAD. He was also a creative director at Pyrrha Studio.
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If the aim of graphic design is to communicate meaning clearly, thereÆs an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.
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Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication
Verlag:
Princeton Architectural Press, 2017
ISBN 10: 1616896396
ISBN 13: 9781616896393
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Hardcover
Anbieter: PlumCircle, West Mifflin, PA, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Publisher overstock. May have remainder mark / minor shelfwear. 99% of orders arrive in 4-10 days. Discounted shipping on multiple books. Bestandsnummer des Verkäufers mon0001313254
Beispielbild für diese ISBN
Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication
Verlag:
Princeton Architectural Press, 2017
ISBN 10: 1616896396
ISBN 13: 9781616896393
Gebraucht
Hardcover
Anbieter: Bookoutlet1, Easley, SC, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Great shape! Has a publisher remainder mark. hardcover Used - Very Good 2017. Bestandsnummer des Verkäufers BB-156442