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Inhaltsangabe
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
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Über die Autorin bzw. den Autor
Steven Heller is the foremost expert on Paul Rand. He was an art director at the New York Times, where he now writes the Visuals column, and currently serves as co-chair of the MFA Design Department at the School of Visual Arts in New York.
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
Anbieter: Bookoutlet1, Easley, SC, USA
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Zustand: Very Good. Great shape! Has a publisher remainder mark. hardcover Used - Very Good 2019. Bestandsnummer des Verkäufers IM-10138351
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
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hardcover. Zustand: New. New. Bestandsnummer des Verkäufers 202963
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Paul Rand - Inspiration and Process in Design
Anbieter: Hennessey + Ingalls, Los Angeles, CA, USA
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Hardcover. Zustand: New. Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work. BEAUTIFUL COPY!!! Bestandsnummer des Verkäufers 318272
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Paul Rand: Inspiration and Process in Design
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR011726096
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Paul Rand: Inspiration and Process in Design
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Hardcover. Zustand: Brand New. 144 pages. 8.25x5.25x0.75 inches. In Stock. Bestandsnummer des Verkäufers 1616898593
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Paul Rand: Inspiration and Process in Design (Inspiration and Process in Architecture)
Anbieter: medimops, Berlin, Deutschland
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Zustand: as new. Wie neu/Like new. Bestandsnummer des Verkäufers M01616898593-N
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