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Customer Relations (Business Issues, Competition and Entrepreneurship) - Hardcover

 
9781617612107: Customer Relations (Business Issues, Competition and Entrepreneurship)
Hardcover
ISBN 10: 1617612103 ISBN 13: 9781617612107
Verlag: Nova Science Publishers Inc, 2010

Inhaltsangabe

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

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Verlag
Nova Science Publishers Inc
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1617612103
ISBN 13 
9781617612107
Einband
Gebundene Ausgabe
Anzahl der Seiten
158
Herausgeber
Farkas Victoria J.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar