Product Strategy and Six Sigma: Challenges, Convergence and Competence: Challenges, Convergence & Competence (Business Issues, Competition and Entrepreneurship) - Hardcover

Rajagopal; Rajagopal, Amritanshu

 
9781617616044: Product Strategy and Six Sigma: Challenges, Convergence and Competence: Challenges, Convergence & Competence (Business Issues, Competition and Entrepreneurship)
Hardcover
ISBN 10: 1617616044 ISBN 13: 9781617616044
Verlag: Nova Science Publishers Inc, 2011

Inhaltsangabe

Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.

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Verlag
Nova Science Publishers Inc
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1617616044
ISBN 13 
9781617616044
Einband
Gebundene Ausgabe
Anzahl der Seiten
242
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Verantwortliche Person
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