Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy - Hardcover

Yunker, John

 
9781618220547: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Hardcover
ISBN 10: 1618220543 ISBN 13: 9781618220547
Verlag: Byte Level Research, 2018

Inhaltsangabe

Succeed globally. Passport not required.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

  • A process for creating world-ready products, websites, and software
  • Cultural insights into China, Russia, Germany, Brazil, India, and more
  • Tips for localizing text, images, icons, and pictures for the world
  • New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it.

This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

Who this book is for
This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.

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Über die Autorin bzw. den Autor

John Yunker writes short stories, novels and plays. He is the author of the novel The Tourist Trail and Where Oceans Hide Their Dead. He is editor of the Among Animals short fiction series and a nonfiction anthology, Writing for Animals. His short stories have been published in Phoebe, Qu, Flyway, Antennae, and other journals. His plays have been produced by theaters in Florida, Kentucky, Mississippi, New York, Oregon, and Washington DC.

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Verlag
Byte Level Research
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1618220543
ISBN 13 
9781618220547
Einband
Gebundene Ausgabe
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781618220493: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Vorgestellte Ausgabe

ISBN 10:  1618220497 ISBN 13:  9781618220493
Verlag: Byte Level Research, 2017
Softcover