If you have prior business experience, either working for a company or managing your own, then you know firsthand that an under- standing of financial accounting is essential to achieve your full potential. Although business decisions certainly involve a careful analysis of non-financial factors, they almost always require analysis of some aspect of financial accounting information. Initiating a marketing campaign, restructuring a subsidiary, determining the sale price of a new product, or assessing whether to acquire another company (and at what price) are just a few of the business decisions that require an understanding of financial accounting. This textbook is written to facilitate that understanding and to facilitate the reader’s personal goal of gaining a more complete understanding of financial accounting and its use in business decisions.
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