Verwandte Artikel zu Double Down on Your Data, Third Edition
Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Inhaltsangabe
Book by Clive J Pearson
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas' Caesars, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting - and usually highly profitable - relationship. Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
(Keine Angebote verfügbar)
Buch Finden: Kaufgesuch aufgebenSie finden Ihr gewünschtes Buch nicht? Wir suchen weiter für Sie. Sobald einer unserer Buchverkäufer das Buch bei AbeBooks anbietet, werden wir Sie informieren!
Kaufgesuch aufgeben