Values-Based Business Design: Modern Product Development for High-Growth Companies - Softcover

Smith, LaSean

9781623010010: Values-Based Business Design: Modern Product Development for High-Growth Companies

Softcover

ISBN 10: 1623010012 ISBN 13: 9781623010010

Verlag: Rocket Man, 2016

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Every business would love to launch a high-growth product in the global marketplace, but few know how and many are using outdated marketing methods that fail to build an authentic relationship with customers.

But what if there was a way to strengthen those bonds, and your brand, regardless of business budget and size?

Now, there is. In Values-Based Business Design, product strategist LaSean Smith shows you how through a detailed step-by-step guide that reveals:

How traditional marketing began, and why it’s going extinct in the information age
How to obtain and keep consumers while building brand loyalty through honesty and quality
How to determine a customer’s values to drive product design
How to market to consumers on any budget
How these actionable steps and methods can be implemented successfully by any business, from solopreneur to C-level

Learn how to produce high-quality, high-growth products without sacrificing integrity and how to attract and keep more customers in a sustainable and affordable way.

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