Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation - Hardcover
Inhaltsangabe
Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation. This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Throughout his consulting career, Tim Koelzer has had the opportunity to lead marketing strategy engagements across a variety of blue-chip brands and businesses, including Allstate, Boston Scientific, Chevron, Intel, IBM, and The Walt Disney Company, among others. Kristin Kurth has an accomplished career in marketing, brand building, communications and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, healthcare, publishing, and hospitality. Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO, on packaged goods businesses.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Upstream Marketing: Transform Your Business Using the...
Beispielbild für diese ISBN
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00054429687
Beispielbild für diese ISBN
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00093042084
Foto des Verkäufers
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: Aspen Book Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Bestandsnummer des Verkäufers PKV.1626347514.G
Foto des Verkäufers
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: Goodwill of Colorado, COLORADO SPRINGS, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Bestandsnummer des Verkäufers COLV.1626347514.G
Beispielbild für diese ISBN
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Verlag:
Greenleaf Book Group Press, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Gebraucht
Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1626347514I4N00
Beispielbild für diese ISBN
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Verlag:
Greenleaf Book Group Press, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Gebraucht
Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1626347514I3N00
Foto des Verkäufers
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: Goodwill of Greater Milwaukee and Chicago, Racine, WI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Bestandsnummer des Verkäufers SEWV.1626347514.G
Beispielbild für diese ISBN
Upstream Marketing : Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 54016214-75
Beispielbild für diese ISBN
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: HPB-Ruby, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_451798281
Foto des Verkäufers
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Anbieter: Goodbooks Company, Springdale, AR, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: acceptable. This copy may contain significant wear, including bending, heavy writing, tears, and or water damage. This book is a functional copy, not necessarily a beautiful copy. Copy may have loose pages. May not include access codes or CDs. May be an Ex library book with stickers and stamps. Dustjacket may be missing. Bestandsnummer des Verkäufers GBV.1626347514.A