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Inhaltsangabe
A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space.
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Über die Autorin bzw. den Autor
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
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Designing the Brand Identity in Retail Spaces
Verlag:
Bloomsbury Academic & Professional, 2015
ISBN 10: 1628923911
ISBN 13: 9781628923919
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Designing the Brand Identity in Retail Spaces
Verlag:
Bloomsbury Publishing PLC, 2015
ISBN 10: 1628923911
ISBN 13: 9781628923919
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Paperback. Zustand: Very Good. Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand?s product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design. Bestandsnummer des Verkäufers 00109547671
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Designing the Brand Identity in Retail Spaces
Verlag:
Bloomsbury Publishing PLC, 2015
ISBN 10: 1628923911
ISBN 13: 9781628923919
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Paperback
Anbieter: World of Books Inc, Montgomery, IL, USA
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Very Good. Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand?s product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design. Bestandsnummer des Verkäufers CIN1628923911VG
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Designing the Brand Identity in Retail Spaces
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Designing the Brand Identity in Retail Spaces
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Designing the Brand Identity in Retail Spaces
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Zustand: New. Num Pages: 304 pages, 298 color illus. BIC Classification: AMR; KNPR. Category: (G) General (US: Trade). Dimension: 193 x 236 x 19. Weight in Grams: 792. . 2015. Paperback. . . . . Bestandsnummer des Verkäufers V9781628923919
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Designing the Brand Identity in Retail Spaces
Verlag:
Bloomsbury Publishing PLC, GB, 2015
ISBN 10: 1628923911
ISBN 13: 9781628923919
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Paperback. Zustand: New. Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design. Bestandsnummer des Verkäufers LU-9781628923919
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Designing the Brand Identity in Retail Spaces
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Designing the Brand Identity in Retail Spaces (Paperback)
Verlag:
Bloomsbury Publishing PLC, London, 2015
ISBN 10: 1628923911
ISBN 13: 9781628923919
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Paperback. Zustand: new. Paperback. Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brands product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781628923919
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Designing the Brand Identity in Retail Spaces
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