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Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond - Softcover

 
9781628924701: Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

Inhaltsangabe

An introduction to design thinking that seeks to blur the division between creative and analytical, preparing students to become innovative thinkers for a complex world.

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Über die Autorin bzw. den Autor

Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

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