The Five Tool NegotiatorandBargaining Zone AnalysisPersuasionDeal DesignPowerFairness NormsShould you make the first offer or let the other side go first? What makes some proposals seem more fair than others? How do you decide whether to accept an offer, reject it, or make a counteroffer? When should you propose an unusual agreement structure? What steps can you take to make a bluff believable?completeThe Five Tool Negotiator
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Russell Korobkin is a law professor at the University of California, Los Angeles; negotiation trainer; mediator; and author of Negotiation: Theory and Strategy, a leading textbook in the field. He teaches and writes about negotiation, dispute resolution, contracts, and the intersection of law and human behavior.
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