The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection) - Softcover

McKeown, Niall; Durkin, Mark

 
9781631570339: The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection)
Softcover
ISBN 10: 1631570331 ISBN 13: 9781631570339
Verlag: Business Expert Press, 2017

Inhaltsangabe

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?

This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.

Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Niall McKeown, iON Company, Northern Ireland, United Kingdom.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Business Expert Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1631570331
ISBN 13 
9781631570339
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande